Ulta Beauty at Target
Content created to support the Ulta Beauty at Target digital experience. All content infuses Ulta Beauty’s brand style guide Target’s digital content strategies.
21 Days of Beauty Event
Ulta Beauty’s bi-annual sales event is now at Target. To support the event a page was created with all necessary event details, daily featured deals and a calendar to showcase upcoming offers.
Fenty Beauty
Fenty Beauty announced an assortment of products to be carried in stores at Ulta Beauty at Target. Digital support of this launch included a brand page experience as well as digital drivers to be leveraged across Target.com and Target App. All content went through several rounds of reviews including internal reviews as well as external brand partnership reviews with Fenty Beauty.
Brand Page
Digital Drivers
The team:
This work was a cross-functional collaborative effort with partners from various departments including Creative, Brand Partnerships and Business Strategy & Operations.
Contribution:
As the lead designer for the showcased Ulta Beauty at Target work, my role involved:
21 Days of Beauty
Managed the Target.com and Target App event page experience including wireframing, content design and page build over multiple page refreshes. Adhered to Ulta Beauty’s event style guide.
Fenty Beauty
Managed the Target.com and Target App Fenty Beauty brand page experience including wireframing, content design and page build. Designed the digital drivers used across multiple pages of Target.com and Target App, making sure to execute a variety of sizes and formats to account for different placement needs.