Black Friday Deals
Bringing Black Friday Deals to life on Target.com and the Target App.
The team:
This work was a cross-functional collaborative effort with partners from various departments including Creative and Business Strategy & Operations.
Contribution:
As the lead designer for the Black Friday digital experience, my role involved:
Style Guide
Developed a style guide to be used by creative teams across Target.com and Target App for any Black Friday related content. Style guides include color palettes, photoshop templates, and creative guidance accounting for various types of content, placements, and digital channels. All style guides must comply with digital accessibility standards.
Homepage Execution
Managed the Target.com and Target App homepage experience including wireframing, content design and page build over multiple page refreshes.