Due to the confidential nature of this project, detailed creative examples are password protected.

The team:

This ongoing project is a cross-functional collaborative effort with partners from various departments including Creative, UX, Engineering and Business Strategy & Operations.

Contribution:

As a creative partner, I bring my expertise as a user of Target’s internal content management system advocating for all creative users and helping to drive system evolution and enhancement.

My partnership included:

• Ideate on further evolving the system to accommodate ever-changing guest needs and improve experience for both internal users and guest-facing experience.

• Pressure test designs to ensure compatibility with typical creative process & ongoing business strategies.

• Provide user feedback on both frontend and backend experience.

• Participate in user acceptance testing.

• Facilitate trainings with creative teams which includes overview of updates, tool demo and creative style guide shareout.